How about:
-type of good: VEBLEN GOOD (yep going for the people that are likely to coin phrases such as "Recession? what recession?" or "I looked everywhere but couldn't find a CreditCrunch chocolate bar"
-Product: made-to-measure lingerie
-uber exclusive
-understated packaging (to imply only people that know about it actually recognize it) delivered to home
-pureplay retail
- but fitting in a company studio designed for this purpose( and equipped with a body metrics machine (as seen in selfridges) or staff going to the clent's place(for the experience)
-restrained advertising (not for the masses so very dependant on word of mouth and PR) (perhaps on websites such as www.asmallworld.net)
-customer target: very wealthy, celebs,royalties, people that usually go get portraits of themselves (I'll elaborate on why that's a criteria later)
re-reading this, it all kinda sounds like a crazy idea...let's see how much sense i can make of it. i already have a lil ad speech written out but that's my lil secret until i figure out how to make stuff fall into place. (plus i need to find the tiny scrap of paper i wrote it on.)
No comments:
Post a Comment