Customer Profile

Customer profile for D lingerie.
ACORN TYPE ABCD WEALTHY ACHIEVER, AFFLUENT GRAYS,Flourishing Families, PROSPEROUS PROFESSIONALS.

• Demographics
Age: My customer target is encompassed in the 20 to 40 age range. These are ages at which the former finds herself beautiful, wants to highlight her originality whilst the latter more mature target may need to be reassured about her beauty and hence needs thing to have the perfect fit. Since my brand is made to measure the people it targets has a wider and more comprehensive range of people that include people that NEED my product (e.g. maternity, or mastectomy patients)

Income: She is a Wealthy achiever and falls into the My target customer has a high disposable income and tends to spend it on herself; she is not affected by the credit crunch. She is in a good family situation, has famous parents or is a famous or popular person herself.

Gender: Female
Education level: She is highly educated and knows about the new technologies and their benefits, she is an expert in her field and is technology savvy

• GeoDemographic

Location:
She is likely to live in trendy areas and capitals London being most popular but she travels around the world and has home bases in her preferred cities. These can include

The main characteristic of my target customer is that in what ever field she is in she is an innovator a trendsetter. Someone people aspire to be and look up to. She is looked at and in the public eye.

Interests she is very highly interested in fashion and it is potentially her profession, she can be a lingerie buyer, an “it” girl, a royalty, a celebrity, she needs to feel good and feel like something somewhere belongs to her and only her.

Lifestyle: She leads a hectic lifestyle and enjoys the rush but finds time to travel, relax unwind, go to the spa, she gets special treatment wherever she goes. My younger target market is very much into the clubbing scene and is quite a trendsetter.

Purchasing behavior
She is likely to buy into Veblen goods if she finds she is getting value for her money or simply if she is drawn to them. She can buy on impulse when it comes to clothing. But most of the time she wants to buy the good stuff.

Attitudes: she is a high profile person and is willing to pay the price to be treated that way.