woohoo gave it in an hour ago!
However as I was writing I realised some of the Brand Elements weren't consistant with each other so I tweaked them (For example the Packaging...a wooden box for lingerie was not a great idea)
I also blended in the market context with the competitors because I realised I didn't have direct competitors and so it was more focused to evaluate my market by criteria.
Because my Target market is so broad I was finding it hard to do a customer Profile that made sense. So I focused more on the spending attitudes and paterns of my target market, from this I deduct a short respective marketing strategies to target them.
All this goes to say that the things you will be browsing through on this blog represent more of a virtual brainstorm...
I am now stressing about these last minute changes. wooptidoo.
