Video 1-5 graduate:
What I would sell: bathroom products, beauty products, career services, career clothes, cheap phone services and operators, organic clothes food beauty products, ready made meals, gig tickets
How I would communicate: radio, TV, mail, text messages, online, public transports,
What messages I’d send: be active and get your career started, beauty tips, best phone deals, be organic.
Video 6-9 party girl:
What I would sell: beauty products with nice packaging and catchy slogans, clothes indie exotic stuff
How I would communicate: radio, internet, bus, pubs, outdoor
What messages I’d send: exciting, sexy, posh but value for money, unique, saves money
Video 10-14 professional:
What I would sell: health supplements, travelling agencies and airlines, men grooming products, children products, quick and delicious breakfasts, trusty babysitters
How I would communicate: train ads, quality newspaper, glossies, Sunday supplements, regional’s, radio, broadsheets, outdoor adverts, supermarket ads,
What messages I’d send: time saving, latest news always, be updated, be aware, be quick, take time out, relax, unwind
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