DONE DONE DONE

woohoo gave it in an hour ago!

However as I was writing I realised some of the Brand Elements weren't consistant with each other so I tweaked them (For example the Packaging...a wooden box for lingerie was not a great idea)

I also blended in the market context with the competitors because I realised I didn't have direct competitors and so it was more focused to evaluate my market by criteria.
Because my Target market is so broad I was finding it hard to do a customer Profile that made sense. So I focused more on the spending attitudes and paterns of my target market, from this I deduct a short respective marketing strategies to target them.

All this goes to say that the things you will be browsing through on this blog represent more of a virtual brainstorm...

I am now stressing about these last minute changes. wooptidoo.

final video

Ad Video try 1

Any comments, suggestions?
(this actually took me the whole day lol)

Class task, Promotional Offers

Ok so this is DropBox.

A lovely application that saved (and saves) my life (and homework) more than once. For someone who forgets to save their stuff and would enjoy an internet back up of the file they are working on that saves automatically after a few seconds DropBox ROCKS YOUR SOCKS! jeez I should advertise for them.

So the point is, once you are a member they encourage you to spread the word, and when you invite people to Dropbox, DropBox returns the favour by giving you some extra space.
The offer reads:

"You can earn 250MB (500MB if you're a subscriber) for each friend you refer to Dropbox. Referrals let you earn up to 3GB of extra space (6GB if you're a subscriber) just for inviting your friends to join Dropbox! All it takes is 3 easy steps."

Ok, so the person you invite doesn't get anything but its a free application so they get to know about something UBER COOL. and uber lifesaving.

There are some projects that I was working on without saving and bam computer crash. I was close to tears and then after the fury I remember to check into my dropbox and there it is sitting nicely on internet in my account saved 15 seconds before my computer crash. IT IS LOVE.

Mystery Web Shopper: Figleaves.com

Class Task: Website evaluation

I chose Figleaves

1) URL
http://www.figleaves.com/uk/
2)Use of colour and graphics on main page:
I find it more or less effective because suits target market shopping style.
The layout is pretty basic and the use of colour is not particularly attractive to me, but it suits Figleaves’ target market who are looking for discounts, quick find of what type of underwear they are looking for and sizings.
The main page, puts the accent on discounts (there is even a link to their clearance website at the bottom!)

3)Use of colour throughout the website:
The colours used remain consistant throughout the website. Each section “Holiday” Basics” has its own colour theme which makes it pleasant to navigate on the website.

4) Consistancy of look and feel throughout the site
The feel is consistent throughout the website

5) Professional use of wording
the site uses casual language to communicate to its young audience, but the language used is also appropriate for its older target market in a way that it makes them feel “trendy” without trying too hard to give out that vibe. The terms to described each model are well used and consistent throughout and there is a sizing guide which is always a good thing on a lingerie website

6) Navigation
The site is very easy to navigate, using only the tabs on top of the page which is present through out the site or using the option column on the left hand side which is always visible

7) Return to main page
By clicking on the Figleaves banner icon.
This may be made simpler by creating a visible home button that actually says “Home”...


8) Site features good FAQs
The site does not actually have an FAQ page. It does have a “Help at a glance” section when you click on “Delivery Info” (very small at the bottom)
People that come to the website are either used to shopping online or they should create a more visible “Help section”. (they do have a "Fitting Room" section which answers questions about bra fittings)


9) Appealing and exciting
I wouldn't say the site is particularily appealing or exciting to me. It gives out more of a convenience vibe.


10) The site sppears to be up-to-date
The site appears to be up-to-date. There is a 'what's new' section on the home page.

11) Offers online buying
Yes its main purpose seems to be online retail.


12) Overall evaluation of the site
Figleaves is the main player in lingerie retail. Its website caters perfectly the needs of its target market, most of them seem to know what they want and navigate easily through the sections to find it. However it isn't very aspiring the visual displays and zoom options for the products could definately be improved though.

Gold Case study

Gold Case study

What characteristics did the WGC use to segment the consumer market?

- consumers’ attitudes
- behaviours
- usage and
- values towards gold

The survey was carried out over 6 different countries, identifying 3 types of women with different attitudes and values towards gold.



What were the key aspects of the re-branding campaign? Globally? Locally?

WGC global campaign concentrated on the values and attitudes associated with gold. It addressed reasons for buying gold (instead of any other luxury material) as well as reasons and occasions to purchase gold.
One of the smartest element of this campaign I find was to do tailored campaigns according to where they were going to be launched.