I chose Figleaves
1) URL
http://www.figleaves.com/uk/
2)Use of colour and graphics on main page:
I find it more or less effective because suits target market shopping style.
The layout is pretty basic and the use of colour is not particularly attractive to me, but it suits Figleaves’ target market who are looking for discounts, quick find of what type of underwear they are looking for and sizings.
The main page, puts the accent on discounts (there is even a link to their clearance website at the bottom!)
3)Use of colour throughout the website:
The colours used remain consistant throughout the website. Each section “Holiday” Basics” has its own colour theme which makes it pleasant to navigate on the website.
4) Consistancy of look and feel throughout the site
The feel is consistent throughout the website
5) Professional use of wording
the site uses casual language to communicate to its young audience, but the language used is also appropriate for its older target market in a way that it makes them feel “trendy” without trying too hard to give out that vibe. The terms to described each model are well used and consistent throughout and there is a sizing guide which is always a good thing on a lingerie website
6) Navigation
The site is very easy to navigate, using only the tabs on top of the page which is present through out the site or using the option column on the left hand side which is always visible
7) Return to main page
By clicking on the Figleaves banner icon.
This may be made simpler by creating a visible home button that actually says “Home”...
8) Site features good FAQs
The site does not actually have an FAQ page. It does have a “Help at a glance” section when you click on “Delivery Info” (very small at the bottom)
People that come to the website are either used to shopping online or they should create a more visible “Help section”. (they do have a "Fitting Room" section which answers questions about bra fittings)
9) Appealing and exciting
I wouldn't say the site is particularily appealing or exciting to me. It gives out more of a convenience vibe.
10) The site sppears to be up-to-date
The site appears to be up-to-date. There is a 'what's new' section on the home page.
11) Offers online buying
Yes its main purpose seems to be online retail.
12) Overall evaluation of the site
Figleaves is the main player in lingerie retail. Its website caters perfectly the needs of its target market, most of them seem to know what they want and navigate easily through the sections to find it. However it isn't very aspiring the visual displays and zoom options for the products could definately be improved though.
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